In Masisa we aim to be leaders in long-term profitability in Latin America in the wood boards for furniture and interior design industry, maximizing synergies and the value of forests, supported by a Triple result management.
Our value proposition is based on being a reliable brand and close to all of our public interest, anticipating the needs of the markets through innovation in products and services, and operating in a responsible way with society and the environment.
Industrial business unit
The Industrial business unit has as strategy generate value in the production and marketing of wood boards for furniture and architecture of interiors in Latin America, looking for a solid confidence of customers and brand differentiation.
Forestry business unit
Forestry business unit maximizes the economic value of the investments and develops forestry poles showing attractive profitability for the company, looking for synergies with Industrial business unit, mainly through providing a competitive source of fibre for the manufacture of boards.