Barceló Milan is located on Via Stephenson, near the Rho–Fiera and Fiera Milano City trade–fair facilities and close to the future site of Expo 2015. The new hotel was created to re-examine, unhinge and completely renew the criteria of the whole class and its promotion and communication strategies. Forget all antiquated, obsolete, old– fashioned definitions of business hotels, and erase any preconceived morphological definition and stereotyped typological conception. Hybrid, transversal, full of multiform and synesthetic contaminations, a place of wonder, culture, nature and metropolitanity, the Barceló Milan stands as rewrite canon for hotels to come. Iconic and super functional, thanks to the dynamic sign of the architect Simone Micheli. Barceló Milan does not want to be a business hotel or a simple super-design hotel: is a three-dimensional manifesto of the possible and wished union between architecture, sensory and excellence, of the synergy and blend between iconic furniture, fully functional in their plastic and fluid shapes, and the private experience of the host who lives this space surrounded by vibrant energy, bearer of renewal and regeneration. architect Simone Micheli