Amazingly inspiring new work environment for Google in Tel Aviv

At the end of December 2012, Google Israel has opened its spectacular new 8’000 m2 offices in Tel Aviv for their evergrowing teams of engineers, sales and marketing.

Designed by Swiss Design Team Camenzind Evolution, in collaboration with Israeli Design Teams Setter Architects andStudio Yaron Tal, the new Google office now occupies 8 floors in the prestigious Electra Tower in Central Tel Aviv, withbreath taking views across the whole city and the sea.

It is a new milestone for Google in the development of innovative work environments: nearly 50% of all areas havebeen allocated to create communication landscapes, giving countless opportunities to employees to collaborate andcommunicate with other Googlers in a diverse environment that will serve all different requirements and needs.There is clear separation between the employees traditional desk based work environment and those communicationareas, granting privacy and focus when required for desk based individual working and spaces for collaboration andsharing ideas.

Each floor was designed with a different aspect of the local identity in mind, illustrating the diversity of Israel as acountry and nation. Each of the themes were selected by a local group of Googlers who also assisted in theinterpretation of those chosen ideas.Being in Israel, for lunch the Googlers can choose from three amazing restaurants, non-kosher, kosher dairy and koshermeat, each of the restaurants designed to its own style and theme.

Only 7 of the 8 rented floors in Electra Tower are actually occupied by Google. The remaining floor gives space to anew ‘Campus’, which was also opened in December by the Israeli Prime Minister. The ‘Campus Tel Aviv’, powered byGoogle for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, andis only the second Google ‘Campus’ worldwide.

Sustainability played a vital role to Google in the development of their new Tel Aviv offices and the project wasawarded with the LEED ‘Platinum’ certification, the first of its category in Israel.

The finishing touch to Google’s perfect ideal is the meticulous and creative décor of its office space, consisting of vast areas that cater to coworking, communication and the exchange of ideas between employees.

One example is its Tel Aviv Engineering, Sales and Marketing office, which occupies 8,000 m2 across 8 floors in the renowned Electra Tower, one of Israel’s tallest skyscrapers. The space was designed by Switzerland’s Camenzind Evolution in collaboration with Israeli teams at Setter Architects and Studio Yaron Tal.

The overall sensation is a far cry from that of traditional work settings. Each floor is inspired by a specific aspect of the local 
identity. The diverse atmosphere features natural materials; an array of lively colours, shapes and bold prints; inspirational quotes; and stunning lighting geared towards optimal comfort.

The entrance at Google must serve as a preview of the spectacular world that awaits visitors. With this in mind, the lobby showcases uneven wood hues and curved silhouettes that simulate a rock formation.

This concept fits perfectly with the Stones collection by Stefano Giovannoni and Elisa Gargan, designed with elegant mineral forms in mind. The white tones further enhance the sun’s rays for an added touch to the creative design. The end result is a captivating office space in which Google conveys its philosophy—centred on innovation and people—to employees.

This project also marks a milestone for the Spanish brand Vondom, which once again shows the versatility and chameleon like nature of its indoor and outdoor furniture.