For social media platform Snapchat, Switchup created a new office space in Tel Aviv that is inspired by thematic elements, including colours and logos associated with the platform.
Throughout the office design, the iconic yellow colour used in Snapchat branding is present along with warm, yellow light fixtures that lend an upbeat feeling of happiness and well-being. The yellow colour also reflects sunlight, helping to keep the office illuminated with natural light, which has known health benefits in the workplace.
The company mascot, the Snapchat Ghost, appears in several creative ways, including in bathroom signs and wall art. The iconic nature of the mascot and its various applications help tie spaces together, providing a sense of friendliness and familiarity.
witchup explains that they wholeheartedly believe that an office space changes your thoughts and feelings. By bringing Snapchat’s spirit of creativity and unity into office design, they aim to form a positive connection between employees and their office space.
