Familiar elements in unconventional uses and unexpected promote reflection and observation of what surrounds us. In the design table, designer Industrial Joel Escalona refers to the Venetian mosaic technique used coated and graphic element. In this case it is a soft pavement covering a floor, and a graphic composition which incorporates mosaic unit pixel way. Thus the result, despite making a comment to a technical and material traditionally far from being nostalgic, it translates into a language contemporary and universal. Joel is one of the concerns in their practice: designing for a global market that is identified with the object terms of necessity, shape or criticism or conceptual stance.