Jaipur Rugs, one of the leading handmade rug manufacturers in India, announces the launch of the new collection for the upcoming Milano Design Week 2023 designed by two women-led design studios, Pavitra Rajaram Studio and Studio Irvine.
The collections are a reflection of the vision and creativity of the two designers, Pavitra Rajaram and Marialaura Irvine. Both celebrate the beauty of traditional craftsmanship and contemporary design sensibilities.
"Working with Pavitra and Marialaura has been an absolute delight," says Yogesh Chaudhary, CEO of Jaipur Rugs. "Their unique perspectives and design sensibilities have resulted in a collection that is truly one-of-a-kind. We are proud to support women-led design studios and to promote sustainable and ethical manufacturing practices."
Pavitra Rajaram Studio is known for its innovative designs that blend traditional and contemporary styles. The Majnun - that means crazy - rugs collection is a reflection of culture and heritage of the Subcontinent, showcasing intricate patterns and designs that have been passed down through generations.
“The result is a collection that is as old as it is new, steeped in the cultural tradition of the intermingling Silk Road and the continuum of a long unbroken line of designers, dreamers and carpet makers. All is majnun.”, says Pavitra Rajaram.
From traditional Shikargah that found their way to stately English homes in the 18th and 19th centuries, to the hypnotic tantric tiger rugs of Tibet, the carpets re-interpret traditional motifs and patterns in a new way. The traditional Bid-Majnun or weeping willow motif is reinvented in the manner of a Chinese scroll painting and the folk tradition of the Afghan war carpets, which are a testament to their painful history of war and conflict, are adapted to Indian colonial narrative.
