White Zeus was voted the most popular Silestone® colour. This surface is the world leader in quartz surfaces and now celebrates it 25th anniversary. This result was the outcome of an online survey conducted by the company at the start of the year via its website – 25.silestone.com – as part of the v... More
White Zeus was voted the most popular Silestone® colour. This surface is the world leader in quartz surfaces and now celebrates it 25th anniversary. This result was the outcome of an online survey conducted by the company at the start of the year via its website – 25.silestone.com – as part of the various actions and initiatives it has organised in 2015 to mark this anniversary.
During those months they received over 1,000 votes from 40 countries around the world. In order of votes, the second favourite colour was Green Fun. Blue Ugarit, Rosso Monza and Orange Cool came third, fourth and fifth respectively. We would like to point out that the colour Acqua Fraccaroli, presented last September, came eighth among the 60 colours that currently make up the Silestone® catalogue.
In terms of countries, votes were mainly from Spain, Argentina, South Africa, the USA, Brazil and the UK, among others. But there were also votes from places as diverse as Taiwan, Saudi Arabia, Sweden and Japan.
For Santiago Alfonso, Marketing and Communications Director Cosentino Group, "this action has been very interesting both because of the many votes and the diversity of participating countries, and because it shows a clear trend towards solid, eye-catching colours. It thus consolidates a taste or decision for using design and colour for interiors, especially in kitchens, something that Silestone® has contributed significantly to over these 25 years."
Participants who voted for their favourite colour were able to download the digital book "25 Years of Iconic Spanish Cuisine"; a publication that brings together the work of 25 prestigious Spanish chefs who each gave a recipe that has been iconic of their careers. The first 50 people who participated in the survey and downloaded the book will also soon receive a hard copy of the book.
About Silestone® by Cosentino
The worldwide brand leader in quartz surfaces, Silestone® by Cosentino, consists of more than 90% natural quartz. This high-tech material is highly resistant to stains, knocks and scratches, and has a low level of fluid absorption. It also has an exclusive bacteriostatic property (in selected colours), several product guarantees and certificates and the upper level of service, quality and responsibility of the Cosentino Group. Silestone® comes in over 60 colours, three textures and several different formats; making it a versatile product with large format pieces without joints. Thanks to these special properties, Silestone® surfaces are highly suitable for the kitchen, bathroom and demanding buildings such as hotels, restaurants, hospitals, laboratories etc.
Silestone® also includes a recycled series called Eco Line, which establishes a new standard for sustainable construction and design. Eco Line is manufactured with at least 50% recycled raw materials. It is a pioneering and eco-friendly product which sensibly makes use of natural resources and offers beautiful design and excellent performance.
Silestone® is present in some of the world’s most unique constructions, such as the Hotel Burj Al Arab in Dubai, Wembley Stadium in London, Jean Nouvel’s Agbar Tower in Barcelona and Telefónica’s flagship store in Madrid. Silestone® is also present in the prestigious kitchens of the Basque Culinary Center in San Sebastian, and of recognised restaurants like David Muñoz’s DiverXO, Andoni Luis Aduriz’s Mugaritz in Rentería, Dani Garcia’s Calima in Marbella and Sergi Arola’s Gastró Arola in Madrid. International celebrity chefs such as Jose Andrés have prepared their best recipes in kitchens equipped with Silestone® worktops. Since 2011, the Cosentino Group sponsors and is the official provider of worktops for “The World’s 50 Best Restaurants”. Sponsoring in 2015 the “One To Watch Award”.
Silestone® was the first quartz surface brand to advertise in the biggest publicity event in the world, the US Superbowl in 2005. Since then, Silestone® has been one of the main sponsors of the NBA US basketball team, Houston Rockets. Currently, Silestone® also sponsors Unión Deportiva Almería, a team in the Spanish first division football league.
Pioneering quartz surface, Silestone® has revolutionised the global stone industry and its growth has been unstoppable, to the point where it has become the world’s leading brand, with its main markets being the US, Spain and the UK in terms of sales.