111 Varick signals the next phase for Manhattan’s Hudson Square, transforming this once industrial neighborhood into a mixed-use neighborhood on the westernmost boundary of SoHo. This 30-story, 108,000-sf building for Madigan Development and designed by S9 Architecture brings a mix of 100 affordable and market-rate rental units to this former commercial district, and is pursuing LEED Silver certification. On the ground floor, 1,667 sf of retail space with prime corner frontage activates a pedestrian-friendly streetscape, and nearby Freeman Plaza provides a series of renovated public greenspaces for congregation and recreation. Residents will enjoy protected, unobstructed views across the Hudson River, as well as dramatic vistas of Downtown and Midtown Manhattan. 111 Varick breathes vibrancy into what was once a manufacturing and commercial area, establishing a 24-hour neighborhood where SoHo and TriBeCa meet Greenwich Village.
S9 Architecture took a contextual approach to design that enables 111 Varick to resonate with the industrial character of Hudson Square’s existing architecture. The gridded fenestration pattern and a palette of industrially-inspired materials echo the buildings in the surrounding vicinity. The use of sculptural elements in dark, pre-cast concrete adds a dimensional aspect to the grid, creating an undulating surface that captures the interplay of light and shadow. This sensitive transformation turns a former parking garage in a pedestrian-prohibitive zone into a luxury residential tower that’s fully integrated within the surrounding urban fabric.
