In response to the vibrant urban modernization on the West side of New York City, the former Master Printers Building receives a complete redevelopment. Once the tallest concrete building in the city, 410 Tenth Avenue is reestablished as one of the district’s most prestigious properties. Honoring the building’s heritage, the MdeAS design maintains 410 Tenth Avenue’s existing industrial style of concrete and steel, contrasting the neighboring tall glass structures.
A scenic garden courtyard leads to an enclosed glass lobby on 33rd Street that features vast windows, flooding the space with light. In creating a contemporary space that meets the needs of today’s tenants, the transformation includes facade upgrades, larger windows, new street level storefronts, a relocated entry, coffee bar and roof terrace. The modern design and best-in-class amenities resulted in 410 Tenth Avenue being 100% leased with premier tenants including Amazon and First Republic Bank.