ALEX HOTEL

ALEX HOTEL

DAM as Seating

Alex Hotel responds to the overarching concept of the ‘Hotel as Home’. Together with the client, four key concepts were established for the interior design; ‘the personal’, ‘the escape’, ‘the craft’ and ‘the legacy’, to nurture a sense of intimacy, connectedness and domesticity. With the client, there was always a discussion about ‘Alex’ being someone familiar to us all; an uncle whose home you love to visit, a treasured old friend with a house full of wonderment. The interior design, furnishing and styling imagines the richness, the personality, a sense of frivolity and the layering of a story. 

Photography by Anson Smart

Architecture by Space Agency

Design by Arent & Pyke

Project Credits
DAM
Seating
Architects
Product Spec Sheet

ElementBrandProduct name
SeatingDAM
Product Spec Sheet
Seating
by DAM
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