Alsace LA, a 48-room boutique hotel nestled in the historic West Adams neighborhood of Los Angeles, opens its doors September 20, offering a richly authentic, unbuttoned experience where artistic, free-spirited energy is embodied and interpreted through design. The hotel is anchored around a lush interior courtyard and a secluded in-ground pool retreat embellished with dreamy desert landscaping that adds to the hotel’s oasis-like charm. Central to the hotel's ethos, Alsace LA was envisaged with the West Adams community in mind—seeking to serve locals and business owners as an amenity, partner, and supporter.
The diverse and creative West Adams area is rich with stunning historical architecture, standing as one of the oldest neighborhoods in Los Angeles. In addition to its iconic homes, today’s West Adams boasts a thriving restaurant scene, unique retail storefronts, bountiful street art, and a variety of cultural and nonprofit organizations.
Alsace LA’s design highlights the power of visual storytelling, riffing on charming elements like Bauhaus-inspired curves, white oak ceilings and floors, and site-specific art. With an emphasis on the unexpected, the hotel is truly a one-of-a-kind space, made culturally relevant with contemporary art, photography, and playful design details. Developed by CIM Group with architectural design by NMDA Architects and interiors by Brooklyn-based Home Studios, Alsace LA’s layered exterior and interior design details include the eclectic use of vintage and custom furnishings and lighting. Fluted textures, terracotta plaster, and warm wood materials subtly reference California’s diverse vegetation and natural environment to create the ambiance of home, one that is of the neighborhood and distinctly Los Angeles.
Upon entering the Alsace LA, guests are greeted in an intimate, tucked away lobby, which mimics a Mediterranean-style portico (or porch). Residential in feel, the hotel’s central courtyard filters light through each of the hotel’s three stories. The serene and inviting rooms provide guests with congenial amenities as if staying in a well-curated residence. While each guest room features handcrafted details, larger suites also feature a balcony or terrace, a custom dining table, and a bespoke pull-out sofa.
Alsace LA’s guests will be treated to daily complimentary coffee and pastries, and the hotel will be partnering with nearby Hi-Lo Liquor Market, who will curate boxes of bespoke local LA wine, beer, spirits, and snacks for guests to order on demand and have delivered directly to their room. The hotel will also welcome a to-be-announced new restaurant concept this winter, featuring indoor and outdoor dining options off the hotel courtyard.
Guests have access to a state-of-the-art, 24-hour fitness center featuring all the gym essentials including a treadmill, bike, rower, dual pulley system, kettlebells and free weights. As the hotel boasts ample bike racks at the property, it will offer complimentary guest bikes and monthly historical neighborhood bike tours with local realtor Jose Prats, founder of West Adams Bike Tour and Adopt A Bike, which refurbishes and encourages re-use of bicycles. And enhancing guests’ sonic experience, legendary music shop High-Fidelity Records will curate the lobby’s ambient sounds, as well as in-room playlists.
For those looking to squeeze in some work while they play, Alsace LA’s 409-square-foot private meeting room features a 12-seat boardroom-style table, flat screen HDTV, and conference room AV. Additionally, the hotel will be partnering with fellow neighbor, drop-in coworking space YOUBE, to offer guests credits and access to a workspace during their stay.
Reservations are now open at Alsace LA, for bookings beginning September 20, 2021. Rates start at $199 per night. Alsace LA is also offering an opening special of 15% off its best available rate, with free room upgrades based upon availability and flexible cancellation.
Used Materials:
Lobby / Stairwell
● Reception Desk: Custom. Rift cut white oak desk with brass and fluted glass details.
● Glass Pendant and Vertical Chandelier: Custom. Etched Amber Glass with Brass Accents
● Reception Table Lamp: Volta Large by Marta Bonilla. Hand-made Ceramic Base. Straw Shade.
● Reception Chair: Vintage. 19th Century Bidermeier Barrel Chair with Cane Seat.
● Stools: Custom. Solid oak base with Erica Shamrock’s Terracotta Upholstery Fabric
● Tile Art: Custom site-specific hand painted mural on glazed ceramic tile, developed in collaboration with local LA artist, Lukas Geronimas Giniotis.
● Wood Table Lamps: Vintage Turned Wood Bases. Custom Pleated Linen Shade.
● Striped Textile Art: Piece by LA Tactile Sculptor, Molly Haynes
● Wavy Terracotta Vase: Handmade “Dandelion Stretch Vase” by LA sculptor, Morgan Peck
● Blue Vase: “Don't Forget to Stretch Vase” by LA Ceramicist, Sarak Koik
● Checkered Display Platter under featured chandelier: “Scallop Platter” by LA sculptor, Morgan Peck
● Wood Door Push / Pull: Custom. Eased edge oak square with brass surround.
● Sofa: Custom Piece. Mohair Upholstery.
● Stone Coffee Table: Epic Coffee Table. Travertine. By Gubi.
● Lobby Runner: Custom Wool Rug. Handwoven by Moroccan Artisans.
● Stairwell Sconces: Custom. Fluted Amber Glass. Brass Accents.
● Circular Rug: Jute Woven Rug
● Floor: Rift Cut Medium Toned White Oak Planks
● Wall/Ceiling Wood at Niche: Rift Cut Light Toned White Oak Planks
● Trim & accents: Rift Cut Medium Toned White Oak & Glazed Ceramic Tile
● Walls & Ceiling: Portola Paint, Roman Clay - Full Circle
● Terracotta Wall at Niche & Stairwell: Portola Paint, Roman Clay - Cassidy
● Lobby Restroom Mirror: Custom. Redwood Frame. Lichen Green Lacquer. Integrated Tala Light Bulbs.
Meeting Room
● Area Rugs: Custom Wool Rugs. Handwoven by Moroccan Artisans.
● Conference Table: Custom. Rift Cut White Oak.
● Floor lamp: Custom. Etched Amber Glass with Brass Accents
● Table lamp: Vintage. Oak and Frosted Glass.
● Coffee Table: Vintage. Midcentury Vintage Modern Split Reed Pencil Round Drum.
● Chairs: Vintage. Reupholstered Bentwood Chairs
● Lounge Chairs: Stay Lounge Chair by Gubi.
● Tile at Niche: Terracotta Square Matte Tile
● Millwork: Rift Cut Light Toned White Oak Planks
● Walls & Ceiling: Portola Paint, Roman Clay - Full Circle
● Flooring: Poured White Concrete. Large Terracotta tiles at Entry - pulling courtyard materiality to interior
● Window Treatment: Linen Ripplefold Drape
● Photographs: Wild Burros Portraits by Pascal Shirley (LA based Photographer)
Courtyard
● Stools: EQ3, Earthenware Terracotta Bingo Stool
● Sofa: Kettle, Vimini Sofa
● Side Tables: Custom. Concrete tile top, metal base.
● Coffee Tables: Kettal, Vimini Garden Table.
● Lounge Chairs: Casa Design Group, Bubble Armchair
● Umbrellas: Kettle, Meteo Telescopic Parasol
● Flooring: Terracotta Square Paver & Gravel
Guest Rooms
● Bed: Custom. Rift Cut White Oak.
● Upholstered Headboard: Custom. Rift Cut White Oak. Fabric by Rebecca Atwood.
● Side Tables: Custom. Rift Cut White Oak. White Wash Oak.
● Bedside Sconce: Custom. Linen Shade. Rift Cut White Oak. Brass Accents.
● Bedside outlets & light controls: Celebrated brass knobs.
● Desk: Custom. Rift Cut White Oak. Bent brass armature.
● Bench: Custom. Rift Cut White Oak.
● Stool: Custom. Walnut. Upholstery with Erica Shamrock Fabric.
● Drapery: Ripplefold Blackout Drapery. Custom stitched ombre textile by Schumacher.
● Chair: Custom Oak with Rattan Seat and Back.
● Armoire: Custom. Rift Cut White Oak. Inset rattan details.
● Wavy Hook: Custom. Bent Brass.
● Area Rugs: Custom Wool Rugs. Handwoven by Moroccan Artisans.
● Terracotta Flush Mount: Custom. Ceramic Shade.
● Pendant: Ceramic Oriel Pendant by Justin Design Group
● Bathroom Sconce: Custom. Metal Mesh and Linen Shade. Brass Armature.
● Mirror: Custom. Baby Blue Lacquer to match shower tile.
● Cafe Table: Custom. Rattan, Rift Cut White Oak Base, White Stone Top, Brass details.
● Flooring: Rift Cut Medium Toned White Oak Planks
● Bathroom floor: checkered terra-cotta and white porcelain tile.
● Bathroom shower floor: Verde Marble Mosaic
● Bathroom shower wall: Zellige Ceramic Tile
● Breeze Block Screen: Celosia by Mutina. Terracotta Breeze Block.
● Room Light: Rich Brilliant Pastille Sconce. Custom Painted Rom Numbers.
● Corridor Carpet: VERS INOUT by Ege
Pool
● Sun Loungers: Barceloneta Sunlounge by Isimar
● Lounge Chairs: 745 Out by Adico
● Side tables: Dominquez Stool by Pfeifer Studio
● Umbrellas: Roman Valance Square Umbrella by Tuuci
● Sconces: House LED Wall sconce in Blue by Rich Brilliant Willing
● Flooring: Travertina Raw. Permeable Paver by Techo Bloc
● Pool Materials: Stucco Pool interior with checkered blue and black ceramic tiles at water line
● Walls: Warm White Stucco
● Tile As walls: Inset Zellige Tile at Doorways
