20 percent of the total area
The traditional department store Jelmoli has recently opened two new buildings in "The Circle" near Zurich Airport, the Lifestyle House and Sports House. Mint Architecture developed and realized the overall concept, which offers an exclusive shopping experience to an urban and international audience. The architectural attraction are the facades designed by the architecture firm. With a total area of 2000 m², Jelmoli occupies 20 percent of the total sales area of the Brands & Dialog section in The Circle.
Design
Interplay and interaction
The design of the two Jelmoli buildings is based on the interplay of materiality, texture, transparency and reflection. In order to express differentiation, Mint Architecture chose a material mix of white glass, gold metal and black surfaces for the facades. In combination, the materials convey the brand values of timeless, high-quality and modern in an international environment and shape the identity of the two stores, both externally and internally.
The dark facade with its partially broken herringbone look appears sometimes glossy, sometimes matte. The translucent, specially printed glass facade reflects the surroundings and the golden metal facade stands for performance and dynamics. In combination with the lighting concept, which was developed together with the lighting specialists from Reflexion, the effect of the three facades changes constantly. Depending on whether they are viewed from near or far, during the day or at night. The material for the entire facade surface was developed and produced especially for Jelmoli.
Design concept
Lifestyle House
The Lifestyle House is designed as a concept store and offers a finely curated assortment staged according to themes and stories on four floors. The first floor features beauty products, home textiles and lifestyle products such as writing utensils. On the upper floors, women's and men's fashion as well as accessories, shoes and lingerie await customers.
On each floor, the high-quality material language is interpreted in a target group-specific and thematic way. Filigree systems with surprising shapes can be flexibly combined for the presentation of goods. A changing color concept, fine textiles and seating invite customers to linger and enjoy sensual moments.
Design concept
Sports House
Nomen is omen. The Sports House is dedicated to one sport or one customer segment on each of the four floors. Among other things, with established Swiss and regional brands, such as the On brand on the second floor. Or with theme-specific floors, such as the exclusive Fitness and Yoga World. Seasonal themes dominate the top floor. In the Sports House, different room heights and views as well as a clever lighting concept provide highlights. Light materials, geometric lines, and flexible elements and furniture for the presentation of goods set the stage for the brands and the sports world in an impressive way.
Material Used:
Facade cladding: Lifestylehouse: printed white glass and powder coated aluminum profiles
Sporthouse: Anodized aluminum tubes
Flooring: Lifestylehouse: Pandomo Hartcorn, color RAL 9047 Telegrey
Sporthous: Durapur living
Interior lighting: XAL
Interior furniture: Costumized by Killer AG
