With almost 60.000 capacity, this stadium pretends to be one of the 2014 world cup venues. Around it, is being planned a Conference and congress Center, Hotels, a Mall and Housing, creating a whole brand new urban Center. Just a mile from the international airport of Porto Alegre, side by side with the road ways, this site appeared just perfect to create a multifunctional urban center, with exhibition and conference center, hotels, a commercial mall, parking and a big housing condominium. The Arena itself pretends to be able to function 364 days a year. A concept that starts from green field to the milestone of creating economical revenue to the club, the stadium development and building costs are paid through this concept goals plus future real estate business. The architectural firm PLARQ is responsible for the stadium projects design and concept and OAS is the general contractor. We designed the space thinking of sport and other events, but also to be rentable, using as much space as possible, under tiers for retail, offices, and other profitable activities, creating another item of the whole business.