Black Rock is a Whisky lover's nirvana. Originating from London, Black Rock is all about bringing flavor to the forefront and helping people discover Whisky in a new way. First launched in 2016, the concept simplified the flavor profiles into sweet, spice, fruit, fragrance, balance and smoke. hcreates worked with the Shanghai team to convert an unassuming corner site on the popular Fumin Road in downtown Shanghai.
A simple black façade with strips of filtered light marking the doorway, Black Rock subtly welcomes you in. A project of contrasts: light and dark, smooth and rough. The space balances the classic with the current to create a uniquely accessible experience.
The centerpiece of the space is their huge, tree trunk table, with two Whisky aging channels dug into the two-ton imported Erima log, from Papua New Guinea. The glass-covered channels are lined with American Oak on the left and French Limousin Oak on the right, each holding 21L of whiskey, which is served straight from the pouring taps at the end of the trunk.
Seated around the long truck table, you can partake in a Whisky tasting, drink from the log, or order Whisky highballs and cocktails from the open bar at the opposite end of the trunk, all created from the six basic flavour profiles.
The space is moody and dark, with a soft, amber glow playing on the liquid’s colour. Brass detailing, leather finishes and custom lighting create an elevated look while still maintaining a comfortable and relaxed atmosphere.
The floor, walls, and ceilings are pared back using a dark, texture-filled palette. Hints of oak are used subtly throughout, referencing the barrels used in the Whisky aging process. The warm contrasting glow created by the oak coloring, enables the Whisky to shine in the trophy-like display cabinets. Two intimate lounge spaces with striped marble tables, plush sofas and leather seating, a street facing terrace and a raised VIP section make up the rest of the space.