Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026

Blasted: A Delusional Illusion

Blasted: A Delusional Illusion

For the RIBA Regent Street Windows Project, Penhaligon's launched two new perfumes. To celebrate the occasion, Space Group Architects analysed these and designed two spaces based on the aromas – a built interpretation of a smell.


The scents are inspired by the British coastline and come with an array of raw and natural notes. The result is two immersive, multi-sensory spaces that create an abstracted illusion of the very characteristics of the aromas and the environment that they were inspired by. These include rain, fog, moss, bark, light, sound and the bottled fragrances themselves.

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