Vitali Architettura has designed, For Pitti ImmagineUomo 88, the brand's stand Mini of Bmw Italia company.

The fashion industry is a fascinating sector, which requires special attention to materials and innovative solutions, to better identify the mood of collections.

For Mini's booth we have done a big structure, about 200 square meters, in Florence Exhibition Fortezza da Basso - Pizza delle Ghiaie, also with 200 square meters of external platform for aperitif bar.

We created for BMW coating like concrete for the external panelling and for the interiors, all painted gunpowder grey to created the right contrast with the clothing displayed.