BOOSTN, a brand that promotes healthy lifestyle and modern design, has opened its third store in a vibrant area of Guro, Seoul. Known for its tailored nutritional solutions for fitness enthusiasts, this new space captivates visitors with dynamic and innovative interior, designed by BLURKER.

Every BOOSTN store has repeatedly utilized the logo to maintain a unified brand identity and become the basis of its design. At the Guro store, when you enter the entrance, what stands out is the design of the wall opening. The design, which combines curves and diagonal lines, is an enlarged part of the BOOSTN logo, and is reflected in the diagonal design of the entrance, round ceiling, and counter wall to give the entire space a sense of unity.

The interior design is characterized by fluid curves and dynamic forms. The ceiling features smooth, flowing lines that resemble the contours of the logo and evoke the movement of a runner. Meanwhile, the diagonal walls of the counter area add visual interest while reinforcing the brand’s theme of motion. To further emphasize this, mirrors and mirrored Barrisol panels are strategically placed throughout the space, reflecting dynamic shapes. These mirrors change the perceived form of the space depending on the viewer’s perspective, creating a sense of continuous transformation and enhancing immersion.

Additionally, branded acrylic panels enhance the modern aesthetic. The refined acrylic finishes, combined with the reflective effects of ambient light and mirrors, produce a dynamic visual experience that evolves over time. These elements, in harmony with architectural details, contribute to a more vibrant and futuristic atmosphere.

Ultimtely located in Guro, BOOSTN's third store is designed by BLURKER so that everything from logo-inspired wall openings and fluid ceiling design to reflective mirror effects and dynamic counter layouts can energize and inspire visitors, allowing them to experience movement and a modern lifestyle.