The architecture offices heri&salli and miss_vdr architektur /Vienna conceived an exhibition design for the exhibition “Building Culture-think your city different” in the planning workshop in Vienna. The graphic design was supplied by zunder zwo/Vienna.

By means of simply piled up square timbers a kind of “shelf-system” was created. On the one hand it functions as storage area on the other hand it can be used as interactive space.

Two interlocking dimensions of square wood created two different layers that are simultaneously carrier of information and carrier of functions. Even though in the end the interlocking and interfering of the two structures seems quite complex, the simplicity of the pile remains visible to the least detail. Time and again, the piles change their directions so as to guarantee stability. The objective was a detachment from the existing exhibition space, to unite the exhibition design and the information and, at the same time, suggest the added value of experienced space. Therefore, the exhibition design stands for content, image and material at the same time.

The square timbers dissolve the 2 dimensionality of the space into 3 dimensional layers, further they allow visual impressions by means of integrated and fragmented pictures. The exhibition shows urbanspatial events and is at the same time a spatial event by itself. Graphic contents and pictures merge with the wooden structure; integrated O-sounds and possible interventions of the visitors in the exhibition confirm the process-oriented character of the exhibition.

Like the exhibition itself, the lettering composed of basic shapes created by zunder zwo includes the components variability, possibility of redesign as well as “thinking different”. In the end building culture is a materially visible result as well as an immaterial experienced added value of actors in the urban context. It can be presumed that the use of the term “culture” requires a high level of quality and by no means mediocrity.