ARENA TOWER is an innovative business space near the city's business center. Project of a modern technological building resembling a pile of books. As the business center is located almost at the highest point of the Dnieper, on top of the central slope, it is one of the landmarks in the city's panorama and is perceived from the other bank and bridges.

Therefore, we wanted to combine the static illumination of the side fragments of the facade with the middle part of the interactive media screen integrated into the facade, which is invisible during the day.Interactive media elements have been specially designed to soften the brightness of the reflected light and increase the comfort of perception. In short: the node is created so that the diodes we observe do not glow immediately outside but inside and do not irritate the eyes.

Although at first glance, it seems that a gradient gradually illuminates the surface of the side of the facade - this is not the case. Currently, as a result, we have another utterly unique technology facade. ARENA TOWER is another excellent, attractive "face" of the city's architecture. And even now, during the war, we have the opportunity to finish work on it. Thank you to everyone who is approaching our victory - everyone's contribution is more valuable now than ever.
Watch the video on YouTube: https://youtu.be/E5odrspLWEo