Project Goals: 1. Fresh, local, fast, casual service at lunch 2. Different at night – full service 3. Focus on quality food 4. The locals call us a neighborhood café. 5. We have lots of repeat business 6. At Classen Curve it will be as Edmond location, similar but not exact. More contemporary with a comfortable atmosphere . . . 7. Wood, brick, steel, glass 8. Open kitchen, warm and friendly 9. Lunch is 1 experience Dinner is 2nd experience 10. In one word . . . fresh 11. “Character” in the toilets 12. Personal 13. Loyalty factor 14. Energy in space 15. Intuitive flow 16. “I need my 501 fix” . . .