Caritas Pavilion at Expo Milano 2015

Caritas Pavilion at Expo Milano 2015

Architect
Piuarch
Location
Milan, Italy
Project Year
2015
Category
Pavilions
Stories By
Piuarch

iGuzzini

Caritas pavilion at Expo Milano 2015

Piuarch as Architects

The philosophy of sharing in the Piuarch project for the Caritas pavilion at the EXPO 2015 “Divide to multiply. Breaking the bread” is the theme represented in three dimensions in the pavilion with which Caritas takes part in the Expo.


THE CONCEPT Piuarch has designed the Caritas pavilion for Expo 2015, giving a physical dimension to a philosophical theme: creating wealth by dividing. Indeed, the architectural concept centres around the idea of sharing as an opportunity.


THE MATERIALS AND THE STRUCTURE The Edicola, this is the name of the small pavilion, has the appearance of a fragmented cube that translates into architectural terms the idea of creating wealth by sharing. The structure has been designed keeping simplicity at the core of its composition and the unadorned nature of its appearance.


The structure is divided into 5 structures that are similar to each other but of different sizes and designed for different purposes. They are positioned on the ground and joined by vertices, a reference to the Edicola’s typical square floor plan. The uniformity of the construction is provided by its structural profile characterized by the same external dimensions, colour and materials.


Thanks to its extremely simple structure, the Edicola is truly eco-sustainable. Externally, it is made of plastic pretensioned mesh that lets the air flow through without any need for air conditioning and lets in natural light which helps keep energy use to a minimum.


The plot occupied by Caritas presents a number of different features: a 200 sqm. outdoor paved area that greets visitors, a 150 sqm. covered area divided into different rooms, and a 550 sqm. green area.


It is not just a place but 5 situations, 5 experiences that help visitors relate to the theme divide to multiply and the Caritas world.


AN EXPERIENTIAL SPACE Divide to multiply is a concept that – aside from food – can apply to ideas, places, situations and knowledge. The theme and philosophy of sharing are expressed at the Expo in a place conceived to encourage people to meet and exchange experiences.


Indeed, the Edicola will be at the heart of a cultural programme of events on the theme “Divide to multiply. Breaking the bread” that takes its inspiration from the well-known episode in the Gospel.


Upon entering the structure, visitors will cease to be spectators and will become active participants in a multimedia experience.


The itinerary will take visitors through the different rooms, each dedicated to a specific experience, and will exhibit, at its heart, a work of art: the installation Energy, made in 1973 by German artist Wolf Vostell.


The work comes from the artist’s own museum in Malpartida in the Estremadura region in Spain and it presents a Cadillac car wrapped in bread loaves. By irreverently placing side by side a status symbol and the basic necessity par excellence, it expresses a critique of consumer society.


Each person’s individual experience shall be transformed into a collective experience and will live on, even after the Expo, on the web. Indeed, as they complete the itinerary, visitors will be asked to record a video message which will be pieced together with the messages of other visitors in a collage of comments in many different languages, a collective spiritual legacy of this experience that will subsequently be shared and hence multiplied in the social media.


THE POSITION The Caritas Edicola at the Expo is placed in a strategic position, along the Decumano, near the main entrance. This position ensures maximum visibility and number of visitors: 70% of the visitors are expected to enter the site through this entrance.


RE-USE OF THE EDICOLA Sharing messages to share places. The Caritas Edicola will not cease to function once the Expo is over but will be communicating its message in a different place. The structure has been designed ensuring that it can be efficiently dismantled and re-assembled elsewhere. Thanks to its shape, structure and dimension it can be used as a school, a counselling centre for the disadvantaged or a centre from which to provide basic life support to the needy.


THE CULTURAL PROGRAMME The Edicola is the heart of a programme of events that Caritas will develop over the six months of the exposition: 11 conferences presenting approximately a hundred experts and witnesses from all over the world who will speak on the topics of hunger, the right to food and water, food paradoxes, migrations and war as consequences of the unfair distribution of resources.


The symbolic date when this programme is been inaugurated is the Caritas Ambrosiana Expo Day: Tuesday 19th May, when the representatives of the 164 national Caritas organisations that belong to the international confederation will meet to present the results of their global campaign against world hunger “One human family, food for all”. On this occasion, seven model projects against world hunger will be presented, seven good practices, one for each of the confederation’s broad geographical areas: Africa, Asia, Middle East and North Africa, Europe, Latin America, North America, Oceania.


Padiglione Caritas

iGuzzini as Manufacturers

Caritas is the Catholic church's pastoral organisation that exists in over 200 countries worldwide. Its mission is to bring help to the poor and needy, and promote peace and social justice throughout the world. Lack of food is one of the main results of poverty and numerous inequalities exist around the world because of an unfair use of resources. This why Caritas is presenting its “One Human Family, Food for All” campaign at the Expo fair in Milan, because it believes in “dividing to multiply” The structure has been specially designed so it can be reused after the six-month event. More specifically, having been dismantled, it can then be reassembled as a village school, a counselling centre or a place where medical services can be provided to the needy.

The Edicola (or kiosk - as the small pavilion is called) is located in a highly strategic position opposite the main entrance. It is designed by PIUARCH, the architectural studio and winner of the “Best Italian Architect 2013” award. The area features various different elements, including a 200m2 outdoor paved section to welcome visitors, a 150m2 covered area divided into different rooms and a 550m2 green area. The structure's architectural concept centres around the idea of sharing as an opportunity: its basic structure is that of a fragmented cube: the main structure is divided into 5 similar sized volumes that are positioned according to their different purposes and united by a vertical design that echoes the horizontal layout of the floor plan. The construction's simple design is genuinely eco-friendly too. The pre-tensioned PVC mesh that covers the outside allows air and light to pass through, thereby reducing energy consumption to a minimum. The lighting project, designed by the ESA Engineering studio, follows the structure's architectural design by highlighting its range of volumes and their different purposes. This is achieved using dimmable lighting for each separate space. For the indirect general lighting Underscore have been installed that add a sense of lightness to the entire structure and give the impression that the ceilings and walls are almost “floating”. A particular focus has been given to the artwork “Energia” by Wolf Vostell,  by lighting it with high-concentration, track-mounted Palco spotlights. And a warm colour temperature has been used throughout to ensure that visitors feel comfortable and welcome.

The outdoor space is lit by the pavilion itself, which thanks to its transparent nature seems to literally glow.  Pencil bollards have been installed to indicate the pathway that leads to the entrance

Product Spec Sheet

ElementBrand
ManufacturersiGuzzini
FurnishingsEmmemobili
PROTECT MESHES 492 S2Serge Ferrari
Product Spec Sheet
Manufacturers
Furnishings
PROTECT MESHES 492 S2
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