Carolina Herrera Flagship Store

Carolina Herrera Flagship Store

New York, NY, USA
Project Year
Bjorn Wallander

Carolina Herrera Flagship Store

Spacesmith as Architects

Spacesmith acted as architect of record on the renovation of Carolina Herrera’s three-story flagship store on Madison Avenue. The main goal of the project was to give clientele a comfortable, homey retreat from city streets and a luxurious shopping experience. Located in a Landmark District, Spacesmith worked closely with lead designers Studio Mellone and Chiara de Rege. Using clues from Carolina Herrera’s archives, the team created a space that encompasses brand identity.


New awnings with eye-catching red borders give a splash of color to the building’s restored off-white exterior. The entrance was widened with double french doors, and windows throughout the townhouse were replaced.


The Carolina Herrera flagship store offers shoppers different experiences on all three levels with the ground floor presenting the biggest transformation with the installation of a double French door entrance on 75th Street. This floor is dedicated to women’s apparel and incorporates a curving staircase that leads guests up to additional apparel and fragrances on the second floor. On the third level, the bridal salon is adorned with blush- colored furnishings and a custom chandelier made of hundreds of pink Venini art glass flowers.


Arched display niches play on the neoclassical roots of the townhouse and give the interiors a villa-like feel. An over-sized, black-and-white hexagonal limestone floor touches upon the designer’s use of proportions in unexpected ways. A stately round staircase, with a welcoming carpet matching the awning leads guests up to the second floor which holds more apparel and fragrance.


Each floor has over-sized, comfortable seating in shades of pink, fuchsia, and turquoise, and coffee tables in the center, adding to the homey feel of the boutique. The boutique features six fitting rooms in vivid hues with bespoke bullion fringe and velvet chaises, travertine-and-brass demilune tables, velvet ribbon trimming the walls, and state- of-the-art lighting built into the mirrors.


Material Used :

1. Wilkstone – Tile floor – Hexagon Chateua Domingue Bastide Collection
2. Wilkstone – Tile floor – Artistic Tile Calacatta gold
3. 3to5 – Façade Windows and Doors - custom
4. Bespoke – Millwork – Oak Veneer
5. Exquisite Wood – Wood Floors – Manoir Premier Collection
6. For Living – Metal Work – Bronze finish on steel
7. Plaster – Color match BM 1170 Beautiful in my eyes
8. Benjamin Moore – Paint- Varies
9. Lutron – Back of House shades – manual shades, Oyster

Project team
Interior Architects
Interior Architects
Product Spec Sheet

Paint - VariesBenjamin Moore
Back of House shades – manual shades, OysterLutron Electronics Co. Inc.
Tile floor – Artistic Tile Calacatta gold, Hexagon Chateua Domingue Bastide Collection,Wilkstone
Product Spec Sheet
Paint - Varies
Back of House shades – manual shades, Oyster
Tile floor – Artistic Tile Calacatta gold, Hexagon Chateua Domingue Bastide Collection,
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