The objective of the competition was to design two wooden stands facing each other in two 3mx5m rectangles, with an alley of 2 meters in between, showing the possibilities of design using the wood material, within the stands itself and within the furniture exhibited. "To be irreplaceable one must always be different" - Coco Chanel The aim of C.H.A stand design will be used primarily to capture the attention of visitors, something that must influence the concept and the design of the stands. The stand C.H.A will tend the sails as high as possible with its "shocking" design that will intrigue the curiosity of the majority of visitors. Since each person has a different taste, we opted for two opposite forms in architecture, both the Cartesian and the fluid. However, to preserve certain homogeneity, the two stands are designed in the same way with the stacking technique of wood panels to create the final structure. The first Cartesian stand consists of 6 cantilevers wooden structures which are connected to two other similar structures in the opposite stand, referring to giant fingers that captures the visitors and direct them to the stand. The structures also serve as signs to display the samples; the variety of texture and color will be rich in order to show the full range of wood available in C.H.A. The structures at both ends of the stand will be curved in order to have a smooth transition from the Cartesian to the fluid shapes.
The corners of the facade will have a fluid form to facilitate the entrance of the customers to the stand and ensure that there is no visual obstruction. The fluidity of the second stand will create acentral heart, creating a welcomingfeeling that will encourage customers to be part of the C.H.A family. The second fluid and organic structure to stand seems at first like a piece of art that will arouse the curiosity of passers-by, and guide them towards the C.H.A stand. As we approach, we will notice the sudden change in the function of the structure that appears in its turn as a large canvas that displays a range of furniture models. The stand follows an organic architecture that promotes harmony between human habitation and the natural world with its design approach. It will be well integrated with its site at the point where the structure of the furniture and the environment will be part of a unified inter-dependent composition system.
The transition between the Cartesian and the organic thatshows harmony and complexity of the structure identifies the different characteristics of wood used at C.H.A, exposing the possibility of its use in different ways. The elements used demonstrate the diversity of materials and the wealth of forms that C.H.A can offer its clients.
