Deus Ex Machina
Fran Parente
Product Spec Sheet

ElementBrandProduct Name
LightingCompanhia de Iluminação
ManufacturersDRC Engenharia
Benches , terrazo countertopGranidomus
costume lighting fixturesLD Arti
paintingMr. Cryll Bricolagem Brasil

Product Spec Sheet
Manufacturers
Benches , terrazo countertop
costume lighting fixtures
by LD Arti

Deus Ex Machina

Meireles Pavan Arquitetura as Architects

Deus Ex Machina, a famous brand of Australian origin whose products are geared towards motorcycles, surfing and fashion in the post-modern world, chose São Paulo to house its first store in Brazil. Recently opened on the traditional Avenida Rebouças, the project signed by the architecture firm Meireles+Pavan, was responsible for the revitalization of an old residence of the architect Oswaldo Bratke. Initially inactive for years, the land showed enormous potential for its architecture, landscaping and materials.

photo_credit Fran Parente
Fran Parente

 Anyone familiar with the brand's style knows that fashion and design mix between the modern and the old, in addition to the proposed lifestyle that has a great connection with nature and adrenaline. Taking these characteristics into account, the project started by recreating the spaces of an old residence to make room for the store, which also has a bar and a restaurant.

photo_credit Fran Parente
Fran Parente

 It can be said that the “mood” is based on the brand's proposal, as are other offices around the world, but it contains its own identity, mixing structures, coatings and other existing elements. Being the first headquarters in Brazil, the intention was to give a tropical aspect to the architecture. There are elements with organic curves, wooden floors and furniture, and lots of greenery that is present both in the vast external vegetation and in the painting of the internal walls.

photo_credit Fran Parente
Fran Parente

 The neutral, natural and rustic environments make the decoration, in turn colorful, stand out. We tried to adopt intelligent solutions that reuse materials with a modern touch and create sensations of a space with the freshness and diversity of fauna and flora of the Atlantic Forest.

photo_credit Fran Parente
Fran Parente

 In general, the project is focused on the visitor's experience, the environment provides the feeling of coziness of home, the air of nature, a bold and industrial touch, in addition to small surprises present in every detail.

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