Archello Awards · Winners Announced
Archello Awards 2024 · Winners Announced
Archello Awards 2024
Winners Announced
Diesel Black Gold Fall Winter 2010

Diesel Black Gold Fall Winter 2010

Lot71 as Architects

For the Fall 2010 Collection, we were commissioned to create a dynamic and architectural model entrance utilizing metallic and reflective surfaces that would appear to emerge from the vast white-washed cinderblock venue wall.


With the aim of creating an arrestingly theatrical model entrance, we looked to source imagery from designer/architect Olafur Eiiasson and crafted a towering, multilayered collection of kaleidoscopic chrome walls with jarringly multi-faceted panes that would create dynamic reflections, mirror images and fragmentations of light as the models passed in front. From camera, the 6 walls would appear as a singular concave fragmented mirror shell, all the while concealing 5 model entrances for the collection to emerge from and disappear back into.

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