edmmond valencia

edmmond valencia

Architect
Destudio Arquitectura
Location
Calle Conde de Salvatierra, 29, Valencia, Spain
Project Year
2018
Category
Shops

Edmmond Studios Valencia

Destudio Arquitectura as Architects

This project is located opposite one of one the most emblematic monuments of the city, the “Mercado de Colón”, and therefore the facade of the store reflects the elegance and sobriety of this location.

Inside the local, a very limited palette of colors and materials is used, which conceptualizes the intervention in a use of white walls to increase the luminosity, continuous microcement pavement to enlarge the space and ash carpentry in the decorative details, to bring warmth.

In this decorative level, the design of hanging prisms from the ceiling that creates an effect of attraction for the pedestrian and guide it to the interior of the store, where the exhibition furniture does not monopolize the decorative protagonism and adjoins the niches of work and donkeys embedded in the wall, always illuminated from the shelves immediately above.

In the back of the premises, the testers recreate beach huts using wooden slats that draw their silhouette. They are located near a space destined to expose shoes and a waiting bench that has, as in other parts of the store, elements of vegetation and posters of the brand itself.

All this intervention reflects the informal and striking design that the brand wants to transmit when implanted in the city.


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