The Eve&Esther store project is located in the centre of Moscowat 4 Sytinsky lane. The total area is 65 m2, the store is divided by a load-bearing wall into 2 zones. The entrance is in the left zone, which also has a coffee zone, a cash register and a warehouse. The right zone has the main hall, 2 fitting rooms and a sanitary room. It is the brand’s first store. Before that, they were available online and on public platforms.
We have known Anna, the founder of the brand, for a long time. She ordered the design of her first apartment from us and now we are working with a new one of hers, so we had no trouble understanding each other when designing her store. Anna picked up all our ideas and we picked up hers.
Of course, the Eve&Esther brand design code played a big role in the concept development. It is based on original prints and bright colors. The main task was to reflect the brand philosophy in the interior, which is creating clothes for modern urban princesses: strong and sophisticated, dreamy and ironic, feminine and daring at the same time.
The layout was minimal. We demolished only one wall and changed the purpose of premises. Drapes formed the zoning.
We used the simplest materials in the decoration. There are painted walls and a self-levelling floor with bright blue chips. We chose stainless steel as the main material for equipment finishing. The rails, façade decoration and table base were made from it. The marble tabletop and coffee tables were made from waste bought on sale at the price of the most inexpensive porcelain stoneware. All the furniture in the project is basically made to order, except for the lights. All the lighting is arlight, the main light is inexpensive lamps from Leroy Merlen.
There are 2 chairs in the project that almost didn’t make it into the frame, but they are super cool. We bought them on Avito, a website where people sell unnecessary things. The Czech chairs from the 60s were reupholstered in patchwork fabric, which was hand-assembled from Eve&Esther leftover fabrics samples.
Ilya Kutoboy, an artist, created the pattern for the drapes and the painting on the mirror.
Team:
Architect: ROOMDESIGNBURO
Project architects: Anton Lysko, Anastasia Zaytseva
Mirror painting and drapes print: Ilya Kutoboy
Photography: Inna Kablukova
