This is an experience space that defines the new height, new trend and new future of cultural and creative products; this is an exhibition retail space from the perspective of contemporary art; this is an exploration space that combines Chinese humanistic aesthetics with modern design forms; this is an educational space that drives cultural development and spreads the values of the times.
With the theme of "flowing water", the space subtly takes in the natural scenery and the beauty of water in ancient landscape paintings, and uses traditional humanities to awaken the creativity of people nowadays, injecting the soul into the design. The vertical use of "superimposed water", between high and low, increases the realm of "walking to the end of the water"; "walking clouds and flowing water, anywhere", breaking the conventional exhibition visit mode. The superimposed "flowing water" guides the direction of the viewers and organizes a well-ordered exhibition space, slowing down the rhythm of breathing and the pace of action of the viewers, washing the chaotic mind of the viewers with the form of flowing water, and infecting the thoughts with the context, which is the core of the design. Let the past and the present echo each other, from the humanistic connotation and artistic form to create the scene of "goblet flowing, the group of sages gathered". From the traditional humanities to art installations, from the layout of space to functional lines, through the design of contemporary art aesthetics, "flowing water" is presented in the space in a light and elegant manner, and transforms into an unprecedented clear and dynamic, interpreting the "goblet" into a contemporary Oriental mood.
The interpretation of "flowing water" is "flowing capital", and it is the essential purpose of the exhibition to facilitate transactions, to build a business model of cultural socialization, to gather a large number of high-quality customer groups with commonality, to reach transactions in communication and interaction, and to generate value in the flow of capital, forming a virtuous cycle; "flowing water" is the interpretation of "flowing capital". Through this "Cultural and Creative Expo", we can gather resources from various aspects such as information, creativity and technology to provide a platform for displaying and trading cultural and creative products in the new era. The "Flowing Water" also means "flowing products", and through this "Cultural and Creative Expo", we gather information, creativity, technology and other resources to provide a platform for displaying and trading cultural and creative products, project cooperation and cultural investment, which will help create value in the circulation of various types of cultural and creative products in the market and reveal the future development trend and business opportunities of the cultural and creative industry. Just as a sharp sword can cut iron like mud, but cannot cut the water, the communication and inheritance of culture and art will not be interrupted by the changes of the times, lose its simplicity due to the intervention of technology and artificial intelligence, or lose its power due to the innovation of expressions, but will only be branded with the mark of contemporary culture in the downstream.
Standing in the morning of the next unknown era, on the shore of Swallow Lake in Pingshan, let's play a contemporary "flowing water" to the future with the traditional Chinese "aesthetic consciousness".
Original text:
这是一个的定义文创产品新高度、新趋势、新未来的体验空间;这是一个从当代艺术视角出发的展览型零售空间;这是一个中国人文美学与现代设计形式结合的探索空间;这是一个驱动文化发展与传播时代价值的教育空间。
以“流水”为题,巧妙地摄取自然景物与古代山水画中的水态之妙,用传统人文唤醒当下人们的创造力,为此次设计注入灵魂。将“叠水”竖向运用,高低起伏之间,增加“行至水穷处”豁然开朗的境界;“行云流水,任意所至”,打破常规的会展参观模式,叠级的“流水”引导着观者们前进的方向,顺流而行,组织一个井然有序的展示空间,放慢观者呼吸的节奏与行动的步伐,流水的形态洗涤观者纷乱的心绪,用情境感染思绪,便是设计的核心。让过去与现在遥相呼应,从人文内涵与艺术形态多重营造“曲水流觞、群贤毕集”之景。从传统人文到艺术装置,从空间布局到功能动线,通过当代艺术审美的设计,“流水”以轻盈优雅的姿态呈现于空间中,幻化出前所未有的清透灵动,将“曲水流觞”演绎出属于当代的东方意境。
“流水”有“流动的资金”之解释,促成交易是会展的本质目的,构建文化社交的商业模式,聚集大量具有共性的高质量客户群体,在交流与互动中达成交易,资金在流动中产生价值,形成良性循环;“流水”也有“流动的产品”之含义,通过此次“文创博览会”,集合信息、创意、技术等多方面的资源,为新时代文创产品提供一个展示与交易、项目合作与文化投资的平台,有助于各品类的文创产品在市场的流通中创造价值,揭示文创行业的未来发展趋势与商机;“流水”更有“流动的文化”之蕴意,就像利剑可削铁如泥,却无法斩断水流,文化艺术的交流与传承同样不因时代的变迁中断、不因科技与人工智能的介入丢失质朴、不因表现形式的创新失去力量,只会在顺流而下中被烙上当代文化的印记。
站在这下一个未知时代的早晨,在这坪山燕子湖畔,用中国传统的“美学意识”,悠然地奏一曲当代“流水”给未来吧。