The focus of the Fox International Istanbul Office Design is the flooring and the wall concepts that are derived from the channels owned by the group. The whole floor is reconstructed and covered by industrial epoxy coating. Office areas are designed using international graphic designs symbolizing the channels. The National Geographic logo is projected in the main hall using a special method - so that from the entrance, the logo appears 2 dimensional but as one moves forward the graphic becomes 3 dimensional. Other critical objects are placed thoughout the area to achieve conceptual integrity.