Sneaker fashion Brand Hoff recently unveiled the new retail design concept on Carrer de Jorge Juan in Valencia.
Ciszak Dalmas Ferrari studio was called to design the interior architecture with the clear scope to conceptualize a space beyond a traditional sneakers retail environment and to highlight Hoff’s commitment to purity, clean lines, and simple geometries in their products.
The brands’ products are colorful and unisex, features that were taken into consideration for the final design. Shoes are the protagonists in the store, the finishes of the interior architecture orbit around these focal points, being neutral and respectful in a soft color palette composed of pink, grey gradient, and pale washed greenstones. The materials, such as marble, stone, ceramic, and lacquered metal are the hard solutions for a soft balance between architecture and products to display. All this, combined with a hand-made resin floor application, conveys a zen-like sense of spatial harmony.
On the main floor, the display solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces, put on special platforms that change in color and materiality. The perception is very intimate and relaxed, in contrast with the urban and colorful image of the products.
The store is entirely furnished with bespoke pieces, such as the sofa, tables, props, and visual accessories. The sofa is finished with tweed Bouclé textile, similar to a woven pattern.
The walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink”. Large mirrors are used in the corners to widen the space and reflect the customers during the fitting moment.
Team:
Architects: Ciszak Dalmas, Matteo Ferrari
Photographer: Asier Rua
