Located on one of Milan’s most luxurious shopping streets, Via Monte Napoleone, Hogan’s boutique marks an impactful return to the city for the luxury Italian footwear brand. Celebrating a new brand direction targeting fashionable urban socialites, Checkland Kindleysides blended classical Italian design cues with cosmopolitan lifestyle experiences to create a space that exemplifies “new luxury”.

Central to the design are sculptural interpretations of ‘movement’. These draw inspiration from one of the principle figures of the Italian Futurist movement Umberto Boccioni, (in particular his masterpiece ‘Unique Forms of Continuity in Space’). These bold ‘Gallery Plinths’ punctuate the space and are used to present product in a minimal yet artistic fashion.

Throughout a series of elevated service experiences are designed to immerse and indulge those browsing. A polished, black marble ‘Host Bar’ allows customers to have a coffee while products are presented, explained and packaged, to takeaway or for delivery. Located on the ground floor, a cantilevered marble surface conceals (and elevates) a hidden customisation display where consumers can create bespoke products. At the periphery of the space ‘Movement Walls’ create an enlivened backdrop, with animated patterns on an LED mesh curtain graphically expressing the dynamism of metropolitan life.

Launched during Milan Design Week in 2018, Hogan’s new opening also marked the worldwide unveiling of the brand’s augmented reality experience - mimicking the journey of a photographer seeking inspiration around Milan’s design hot spots.

Materials Used: 

1. Steel Black scotchbrite finish – Façade Cladding – by Rimex
2. Off White polished concrete – main Flooring – by Lazenby
3. Dark Grey polished concrete – accent Flooring – by Lazenby
4 Billiemi brushed – Marble Wall Finish – by Giolo Tanini
5. Pink Plaster Render – Accent Walls -by Contractor
6. Brompton Marble – Marble fixture - Giolo Tanini
7. Mahogony Veneer – Fixtures – by Contractor
8. Brushed Solid Brass – Shelves – by Contractor
9. Blackened Hot Rolled steel – Fixtures – by Contractor
10. Velvet Dedar – Col. 103 Bleu de prusse – Upholstery - Adamo ed Eva Collection