Artist Camille Walala unveiledher most interactive work to date at Coal Drops Yard in London’s Kings Cross to introduce the entirely new 2D tile play concept from the LEGO Group - LEGO® DOTS.
To tease the new product, Walala was invited to bring LEGODOTS to life in a free public art installation that celebrates their shared values of creativity, self-expression and accessibility, expressed through the vibrant colours and bold geometric patterns of both the new product and her own signature work.
The result is HOUSE OF DOTS: a fantastical house comprising five rooms spread over eight shipping containers, in which everything from the walls and floors to the rugs, frames and furniture has been customised in a mashup of LEGO DOTS and Walala’s distinctive patterns and colours.
Playful and immersive, HOUSE OF DOTS invites people to journey through a living room, kitchen, bedroom, bathroom and finally a unique DOTS DISCO room designed to celebrate self-expression and let the body flow freely with DOTS disco moves to a custom playlist from Ele Beattie. While they explore the space, guests are encouraged to get involved by designing their own patterns and bracelets – and even take elements away with them ahead of the release of LEGO® DOTS in March 2020.
If that weren’t enough, guests can exit via an 8ft slide down the side of the installation.
Camille Walala, artist, says: ““It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are.HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and a slide.”
LEGO DOTS taps into the arts and crafts space by using a 2D tile-based play concept that offers children a creative canvas for self-expression. Based on multiple shapes and colourful tiles, it is supported by an exciting portfolio that ranges from wearables to room décor with surfaces designed for individual customisation and self-expression. To excite young creatives even more, over thirty mood tiles are also being introduced, incl. facial expressions, music note, cosmic planet, star night, paw prints and a rainbow pooh – and many more.
Being based on the LEGO System in Play, there are limitless ways children can DOT their world, taking all elements apart and redesigning again to help build their creative flair and confidence.
Material Used :
1. 2 million LEGO bricks
2. 8 Shipping containers
