A beauty brand already experienced in online retail, IÚ Cosmetics was looking for a pilot project to validate a franchised model of its first physical store in Campo Bom (RS), and has invited Studio FAV, an architectural firm specializing in the personalization and intelligence of spaces of retail, to develop the concept and materialize the brand's history into a new space for sales and experiences.
In all its projects, Studio FAV applies an internally developed method, which is based on the creation of authentic spaces, aligned with the purpose of each business, making it more attractive and profitable. For IÚ Cosmetics, a layout with a purposeful effect was developed to make the consumer part of all points of experience.
