Luxottica Digital Factory

Luxottica Digital Factory

Architect
Park Associati
Location
Via Tortona 35, 20144 Milan, Italy | View Map
Project Year
2022
Category
Factories
Andrea Martiradonna

Luxottica Digital Factory

Park Associati as Architects

From energy to technology through architectural quality and experimentation

Milan is enhanced by a new intervention of industrial architectural restoration aimed at accommodating the Digital Factory of Luxottica, a world leader in the eyewear market. Thanks to Park Associati's retrofitting intervention, the complex becomes an open and flexible container where history, change and creativity find the ideal convergence ground. Paying the greatest attention to quality, using technologically innovative materials and seeking cutting-edge architectural solutions are the Digital Factory project’s focal points that take inspiration from Luxottica's identity principles, while paying attention to the peculiar elements of the place and respecting the social fabric of the neighbourhood hosting the new structure.

photo_credit Andrea Martiradonna
Andrea Martiradonna

Park Associati's project reinterprets the existing industrial building - formerly occupied by General Electric - by maintaining its main volumes and, above all, its character, with contemporary top quality additions both to the façade and inside. The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters, while preserving the excellent reinforced concrete truss design and enhancing the façade's vertical shape.

photo_credit Andrea Martiradonna
Andrea Martiradonna

The casing is the result of technological and structural research aimed at lending the building the greatest transparency and indoor brightness. The daring and startling façade overlooking Via Tortona consists of a full-height glazed structure with vertical bronzed metal pilasters that bring to mind the sheds.

photo_credit Andrea Martiradonna
Andrea Martiradonna

Transparency is reflected onto the internal spaces that are completely reinterpreted to accommodate the new functions: the showroom and some commercial spaces on the ground floor, and the Digital Lab - a high-tech innovation centre - on the first floor. Designed by Park Associati in collaboration with Storagemilano, the interiors are bright and comfortable and benefit from green leisure and informal meeting areas - the internal garden on the ground floor and the green patios on the first floor.

photo_credit Lorenzo Zandri
Lorenzo Zandri

The intervention follows a LEED quality and sustainability protocol, and is estimated to be awarded the "GOLD" class. The Digital Factory helps revitalize an area of the city that from suburban environment has been turned into a vital area, which is thus returned to the urban and social fabric.

Team:
Client: Luxottica Group S.p.A.

Design team
Filippo Pagliani, Michele Rossi
Lorenzo Merloni (Project Leader)
Michele Versaci, Valeria Donini, Alessandro Bentivegna, Simone Caimi, Ismail Seleit, Marco Vitalini,
Cristina Tudela Molino, Luna Pavanello, Sofia Dalmasso, Luca Pazzaglia.
Marinella Ferrari (Graphics).
Mario Frusca (Visualizations)

Mechanical and Electrical Plants, Fire prevention: ESA Engineering, Milan
LEED Certification: ESA Engineering, Milan
Lighting Project: ESA Engineering, Milan
Structures: MSC Associati, Milan
Façades: Deerns, Milan
Interior Design: Storagemilano
Landscape Project: Arch. Marco Bay, Milan

photo_credit Lorenzo Zandri
Lorenzo Zandri
photo_credit Lorenzo Zandri
Lorenzo Zandri
photo_credit Lorenzo Zandri
Lorenzo Zandri

Read story in Italiano

Project Credits
Landscape Project
Façades
Mechanical and Electrical Plants, Fire prevention, LEED Certification, Lighting Project
Product Spec Sheet

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