A retailer of premium vintage watches, the store showcases renowned brands such as Rolex, Cartier and Audemars Piguet. The aesthetic dances between masculine and feminine whilst embracing a sophisticated, less is more approach. The rich colour palette, refined joinery and quality fixtures aims to appeal to the astute watch collector.
The Client’s brief stipulated “a modern classic” exuding warmth, elegance and calm. The 39sqm store is located within the iconic, heritage listed Queen Victoria Building; the design treads carefully, respecting the existing features and limitations of the tenancy.
Curved edges on partitions and joinery are a nod to the heritage windows, offering a complimentary aesthetic but also softening the space. The curves akin to the contour of a classic watch. Eye level displays are clean and uncomplicated, allowing for dynamic merchandising. Vintage Rolex boxes, horology books and objet d’árt introduce personality and a relaxed approach to display.
The finishes are refined, yet unpretentious. Stucco, timber and brass are a familiar combination enhanced by lighting placement, shadow and textured floral installations. The leather wrapped sales counter is tactile and unexpected, a subtle reference to the classic leather wristband. The design approach is elegant, highly functional and durable to ensure the store can physically and aesthetically last beyond the minimum 5 year lease period.
CLIENT: Luxuria Watches
BUILDER: Construction by Design
