For this Canadian brand’s new flagship location in San Francisco, we worked to rethink the formality of the typical fine jewelry retail experience. Whereas typical retailers maintains their merchandise in locked cabinets, this projectwas intended as aspace where products can be explored in an inviting and intimate setting.To achieve this, the interior renovation had to exude an unfussy elegance and capture the brand’s richly minimal sensibility, all while discreetly concealingboth the functions of commerce and the piercing studio.
The overall design concept was to create a neutral backdrop against which the color and shimmer of the jewelry would be allowed to shine.A palette of earthy and femininenude toneswas used to achieve this.Rich textural elements like tile, fabrics, quartz, and bronze bring a modest luxury to the space,but thecurvaceous custom millwork, mirrors, and display stands imbue it with an elevated playfulness.
Custom quartz-topped jewelry counters run lengthwise through the space to guide patrons towards the two floating bars and piercing studio at the back (which may be enclosed for privacy). Both low and high seating are provided for customers to make themselves at home. Serene lighting further sets the mood for the refined and low-pressure retail experience, and offers and inviting glow to passing street traffic.
The design pays homage to its San Francisco setting, particularly the ornamental moldings typical of heritage homes in the city’s famousPostcard Row. The project borrows from this vernacular of woodwork, including tasteful moldings along the feature walls and on the faces of the jewelry counters. In addition,mossy foliage cascades down from custom-made washing light fixtures, bringing indoors a variety of plant-life nativeto the region.Thus the projectblends seamlessly into the historic Hayes neighborhood but offers a breath of fresh air to shoppers.
This project’spalette of delicate colours, rich material, irreverent forms, and respect for urban context combine to offer an inviting, comfortable, and sophisticated retail experience.
Material Used :
1. Stone Tile - Farrow - Glazed subway Tile, Esagono 5x5 Full Body Collection Pennyround Tile
2. Crown Wallpaper - Sheers, Crown Classic Voile
3. Octopus Products Ltd. - Octolam, Octolux 2BR
4. I Magic Glass - Clear Glass, Mirror, Blue Mirror, Rose Mirror, Gold Mirror
5. Sherwin Williams - Paint Finish (Various)
6. Corian / Willis - Corian Quartz Venetia Cream Leathered, Corian Bisque
7. Tandus Centiva; Tarkette - Tandus Centiva LVT Wood Collection
8. West Elm - Marble Topped Pedestal Coffee Table, Lenox Velvet Bar Stool, Crescent Swivel Chair
9. Salon Designers LA - Carla Piercing Chair
10. IKEA - Janinge Bar Stool
11. Koolatron - Mini Refrigerator 3.3 Cubic Foot
12. Panasonic - Air Conditioning Wall Mounted Unit
13. Solux - Cash Till
14. Alape - Wall Mount Sink
15. Moen - Align Bar Sink Faucet
16. Richelieu - Contemporary Metal Pull 8160, Huwii Lock Cylinder for System with Master Key, Metal Hooks Black 1253
17. Uline - Tork Matic Hand Towel Roll Dispenser, Tork Liquid Soap Dispenser
18. Regency Lighting - Lumenture T65 Track Heads, Dimmable; Contech Lighting LT Single Circuit Line Track 120v; Pablo: Ceilo XL Suspension, Dimmable; Richard Brilliant Willing: Branch Sconce Large, Dimmable; Gen LED Acolyte AC2 Series 2 Channel Fixture, Dimmable; Gen LED Acolyte Conform-A-Bend B1 Series 2 Channel, Dimmable
