Milan Design Week 2024
POP POT spreads color throughout the Fuorisalone with ultrapop amphorae made with 3D printing.
From Roman-era amphorae to 3D printing: in between centuries of history, evolutions of taste and new technologies now synthesized by the POP POT collection of pots that stand out for their recognizability and creativity, where color, shapes and customization are their hallmarks.
A matter of genius loci: the creators of the contemporary amphora line are the architects Arabella Rocca and Giacomo Sanna, who have translated an everyday life littered of archaeological vestiges into a design object by reinterpreting a formal archetype in an eccentric and pop key.
The idea was born in 2020, during the lockdown, as if to exorcise the suspension of the period with a new design in accordance with the rediscovery of the domestic environment and greenery.
Five years have passed and that lively and colorful idea has become today a start-up with two locations, between Rome and Foligno, presence in the most prestigious trade fairs such as Maison Object and Edit Napoli and dealers on an international scale between Europe, America and Asia.
A design product, but also a cultural symbol often displayed in museum bookshops museum bookshops, demonstrating the versatility of the collection, which comes in a palette of bold hues and different sizes and formats.
Added to tradition and technology is ecological responsibility. Thanks to 3D printing, the POP POT collection is composed of one-of-a-kind custom pieces made from environmentally friendly materials such as cornstarch and recycled plastic, minimizing environmental impact and supporting greener and more responsible production.
Experimentation in the materials field is continuous as in the case of the iconic Neptune pot made from a Pla derived from discarded fishing nets, while already testing is underway for a Pla made from coffee waste and grounds.
POP POT is more than just a brand. It is a movement, an invitation to recognize that beauty and sustainability are not just ideals but imperatives. And as craftsmanship merges with the latest technological advances you are already off on a journey where echoes of the past meet the innovations of tomorrow.
