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Monochrome | Kale@Unicera 2016 |

Monochrome | Kale@Unicera 2016 |

Architect
pc-|< paolo cesaretti Arch-
Location
Istanbul, Turkey
Project Year
2016
Category
Trade Shows

Showrooms

Exhibitions
luca rotondo

Monochrome

pc-|< paolo cesaretti Arch- as Architects

The inspiration for this project came from the tension between archaic and contemporary so deeply expressed by the city of Istanbul, where contrasts are the spirit of daily life. To epitomize this kind of tension we adopted a simple but powerful alphabet of opposed neat geometries. The overlaying of linear and monochromatic elements created different perspectives giving deepness to the space. Thus shaping an ideal background to the display of a wide range of product families, enhancing their decorative and plastic qualities and, at the same time, making clear all their technical features. The project was able to speak both to professionals and consumers through symbolic chromatic matchings: white - the company, four different shades of gray - the thematic exhibition clusters, oak wood to express a solid sustainable attitude. Outside, the randomness of a proto-digital decorative tapestry made of monochrome blocks and inside, a wide transparent and open environment disclosing the vocations of the brand: research, innovation, quality, style.


trade show | unicera 2016 istanbul TR


creative direction | paolo cesaretti


design team | paolo cesaretti | paola danesi | francesca panizza visual design | modiki styling | deniz galip


contractor | studio/nakışçı


area | 750 sqm


photo | luca rotondo


Project Credits
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