Combining technology and design to create an interior that connects to the current ‘experience society’.
In designing the interior of twenty seven meeting rooms of the Jaarbeurs in Utrecht,123DV have highlighted the identity of the user. The entire interior is characterised by a translucent glass strip that spans the whole space. This so called media band can be used as a whiteboard in the meeting areas. Where the band meets the glass façade the strip softens the incoming daylight, whilst also screening and preventing internal users from gazing at the activities outside. Integrated touch screens in the band can be used to manipulate computer controlled LED’s. This way the band can adopt any desired colour to determine the atmosphere in the room. The company logo can be integrated in the band as well, temporarily exposing the corporate identity in the meeting room of the Jaarbeurs building.