MOVA is conceived as a new urban address in Obarrio, a place where living is carefully woven into the city’s daily rhythm. Set on a 4,900 m² site and positioned within minutes of key destinations, the project anchors itself in connectivity while insisting on a more walkable, human-scale way of inhabiting the neighborhood.

The proposal brings together residential, curated retail, and hospitality-driven experiences, but its core idea is architectural: connection; between residents and neighbors, between the building and the street, and between private life and the public energy of Obarrio.

The massing is organized as three towers that shape a clearer relationship to the block and allow the ground plane to operate as an urban room rather than leftover perimeter.

MOVA is designed to be dense without feeling crowded, using setbacks, terraces, and integrated greenery to soften scale and introduce air, shade, and depth into the façade and shared spaces.

At street level, MOVA is designed to give the neighborhood something back: a more active edge with specialty coffee, an art gallery, curated shops and services, and the kind of permeability that makes arrival feel like part of the city instead of an isolated lobby moment.

Above, the amenity ecosystem is conceived as a lived sequence: spaces for work, recovery, and community, including coworking, a podcast room, cinema, library and lounges, sky pool, fire pit, chef’s kitchen experiences, entertainment zones (bowling, arcade, sports simulator), and a complete wellness program with a multi-step spa, sauna, steam bath, cold plunge, treatment rooms, and beauty salon.

Developed in collaboration with B&B Italia, MOVA extends a single, coherent language across architecture, interiors, and landscape, so everyday life feels intuitive and well-supported.

In essence, the project aligns with the ambition of a 15-minute neighborhood, as an operational reality, where mobility is simplified, community is designed into the plan, and the city becomes easier to inhabit.