Our design proposal suggests a surreal inside look into the Euramax factory. The image we have created invents a fantasy space inside the building, where a magical coating machine tells the story of the invention of the printing process.
Although provoking the geometry of the existing building, the image is intended to perform as a statement rather than an optical illusion. We believe that recreating the manufacturing process through a surreal, magical painting mounted on the front façade of the building, would represent the company’s integrity, creativity and innovation. Narrating the story of the invention of the printing process through a magical coating machine symbolizes company’s social role and ambitions. Beginning its story from the earliest acts of printing in human history and going through the different cultural stages, the narrative band ends into the coating machine that is still printing..