The MIDO Pavilion was held at the 2018 Yucatan Construction Expo. MIDO is the leading company in the commercialization of marbles and granites in southern Mexico; We are fortunate to be the office in charge of the design of your new corporate. The occasion was used to present the project for their new offices during the event.
The central idea of the project was to create a unique element in the expo, which could give the brand even more presence, and not with the intention of capturing customers who necessarily had to go to the event, but to generate an attraction towards the event with its disruptive nature. business.
The pavilion is made up of modules, the first for the exhibition of materials in the form of cartouches, and two other habitable areas whose spatiality is permeable to the outside, inviting users to go through the project. As it is temporary architecture, we proposed that it could be assembled and disassembled with the same ease, to be able to reuse everything exposed in subsequent expos, or the plates in other projects; As it is modular, the other stands could be the same size, smaller, or larger, always respecting the metric and shape of the current one.
It was important to exploit the strength of the exposed materials and in turn their aesthetics and plasticity; the route of the cartouches and the visuals that are generated when passing by it are an important part of the project. We proposed that the exhibition of plates should not be through samples or catalogs, but rather that the user, and possible client, could see the installed material in its real format, supported by indirect lighting which helped to highlight the beauty of its texture. Despite the fact that the protagonists were the stone cartouches, the final intention was for the pavilion to be admired as a complete element and not as several individual elements.
