The conception of the idea came from the desire to show what was understood as the main qualities of the product: to reproduce any kind of image, shape and color with extreme accuracy in a flat, smooth surface and to make then last for ages. It was hard not to think of street art as a general reference, seeing that it's been done in many facades as big as this one and even bigger. But the idea was to break with this concept as much as possible and to do something much less curvy and organic than most of the street art that are truly remarkable. Instead, the idea was working with acute angled shapes, starting with a compass rose-like shape and taking it to extreme levels of directions and color, overlaying without worrying much about of symmetry or proportion. However, it was important for the composition to have a centered element to work as a main focal point, in order to bring the eyes of the viewer to the middle of the facade. In the other hand, the other eye catching elements are more randomly placed, giving the freedom to focus in whatever interests the viewer the most, by color or shape.