Parameters Showroom

Parameters Showroom

Studio BV
Minneapolis, Minnesota, USA
Project Year
Corey Gaffer Photography
Product Spec Sheet

ElementBrandProduct link
Balance floor lampVibia
Fabrics - draperyKnoll
RugsNani Marquina

Product Spec Sheet
Balance floor lamp
by Vibia
Fabrics - drapery
by Knoll

Parameters Showroom

Studio BV as Architects

Studio BV created a working showroom that balances the legacy of Knoll with the contemporary feelings of Muuto. This working showroom is the perfect balance of a showroom and office. The office itself should be a laboratory for clients and designers that come to use the space. The team created a design workspace that accommodates all day working sessions and yet integrates the materials and the technology needs.


This project balances classic materials of marble, copper and cork, with the beautiful objects and work tools needed to support the sales team.


The Parameters Knoll Showroom was designed with intention and designed to mimic a modern office.  This becomes a tool for the sales team to show clients exactly how to leverage the products in their own spaces.


The design of the showroom had to balance the two brands of Knoll and Muuto. These two brands are complementary and integrated throughout the design. Layering the legacy pieces of Knoll Studio with the fresh new Muuto collection creates a dynamic combination and shows designers and clients the two brands can be bridged.


The design of the showroom shows small offices - 8x10 sizes, which is common in contemporary offices. The space shows only 6x6 workstations and benching and shows multiple iterations of layouts using the same product. This is an important tool to show clients how the products can be flexible and change to meet their needs. 


The design team used classic materials like cork and copper contrasted by terrazzo and concrete as a canvas for the showroom. These materials anchor the furniture and create an elegant and timeless backdrop.

The space works hard for the showroom team, having flexible walls, workshop spaces and many places to entertain. This is the future of showroom that tells the story of change.


Material Used:
1. Copper - coffee bar walls
2. Cork - reception walls
3. Marble - coffee bar
4. Silestone quartz
5. Terrazo - flooring
6. Demountable walls - conference rooms and interior offices
7. knoll fabrics - drapery
8. Concrete - ceilings
9. Spinneybeck felt
10. Walnut wood veneer
11. Carpet - Interface
12. Rugs - Nani Marquina

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Project team
Products used in this project
Fosbury & Sons Co-Work
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