Back in the 50s, the new building for the Rochas firm broke with the discreet continuity of the facades on rue François I. The project for a change of façade managed, without falling into historical pastiche, to assimilate itself to the neighbouring buildings, thus reestablishing its harmony with the urban fabric while maintaining its modern, luxurious character. The façade presents a classical design in Vicenza stone with incrustations of golden nickel framing the great window openings, glazed using the most advanced techniques.

Client: Société des parfums rochas