pavlidis.optics.247, is an optical store located at 247 Leoforos Vasilissis Olgas, in Thessaloniki, one of the main traffic arteries of the city, leading from the east suburbs to downtown Thessaloniki. The design is all about removing big pieces from a white bulky prism, in order to reveal the inner black core, that finally stands for the main store area. The interior is comprised of white surfaces framed in black, glass shelves on black metal frames and a cement finish floor.