Point Zero

Is inspired by the whiteness of Canada. The goal is to evoque in the customer a magical white experience right here in Mexico in a conteporary, minimalistic and abstract way. The geometry of the store is based on the infinity symbol because, in architecture, there are limitless possibilities to create and inspire. The organic form of the space creates a fluid expirience for the customer to move arround the store. One of the main objective of the design was to use ordinary materials to create an extraordinary outcome.