Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026

PORSCHE POP UP SHOWROOM

PORSCHE POP UP SHOWROOM
Oleg Bajura

A Temporary Stage for Innovation and Dynamic Experiences

The final stage in the development of the Infinity Tower interiors was the creation of a versatile exhibition space — EXPO INFINITY SPACE. Designed for exhibitions, presentations, private events, and more, the venue was almost immediately adapted into the Porsche Pop Up Showroom.

photo_credit Oleg Bajura
Oleg Bajura
photo_credit Oleg Bajura
Oleg Bajura

The core idea behind the interior design was to create a neutral yet expressive backdrop that highlights the exhibited cars. To achieve this, a fully adaptive and customizable lighting system was developed.Certain ceiling sections function as white screens or illuminated panels, allowing adjustments in color temperature and light intensity. Track-mounted spotlights further enhance the exhibits, creating accent lighting.

photo_credit Oleg Bajura
Oleg Bajura
photo_credit Oleg Bajura
Oleg Bajura

The interior is built on a contrast of industrial aesthetics and refined materials. Painted concrete and exposed engineering systems are juxtaposed with sleek metallic panels, glass partitions, and veneered wooden furniture elements.

photo_credit Oleg Bajura
Oleg Bajura
photo_credit Oleg Bajura
Oleg Bajura

At the heart of the showroom is a flexible exhibition space. Towards the back, there are three private offices and a built-in kitchen equipped with state-of-the-art appliances. Behind the kitchen, technical areas include a wardrobe and restroom facilities.

The space was designed to be dynamic, with regularly changing exhibitions that bring new perspectives and experiences. Every few weeks, the gallery transforms into different themes:

- Porsche Panamera – showcasing the elegance and cutting-edge technology of the flagship model.
- "Candy Shop" Sports Collection – a display of Porsche cars in bold, vibrant colors.
- Porsche Taycan – a presentation of the brand’s electric future.
- Porsche Classic – a retrospective exhibition featuring a 30-year-old 911 model.

photo_credit Oleg Bajura
Oleg Bajura
photo_credit Oleg Bajura
Oleg Bajura
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