DIESEL DENIM GALLERY is the place to suggest new kinds of lifestyles. It is the base from which culture and art are dispatched. It is like a power plant where the mainspring to make the world goes around arises. As the metaphor for such a place, the space is filled with energetic images like electricity and electric waves. Diesel's identity is transmitted throughout the world by waves of electricity. The lightning-shaped frame accents many kinds of spots throughout the space while maintaining the simplicity and openness of this studio-type room. The frame also attracts people at the same time by bringing complexity to the space. People will encounter different landscapes as they walk throughout the space.