Rabbit Hall is a contemporary wine space that reinterprets classical spatial principles through a restrained architectural language. Rather than replicating historical form, the project draws from the rituals of wine — storage, aging, selection, and tasting — translating procession, enclosure, and symmetry into a modern hospitality environment.
Yongjoon, Choi
View from the entrance showing the winery cave
The interior is organised around two interconnected conditions: an immersive winery cave and an open tasting hall that functions as the primary lounge. These programmes align along a central axis, anchored by a sculptural cave box that serves as the main wine storage and display element. Automatic doors positioned along this axis allow the space to operate independently or merge into a unified hall, accommodating both intimate tastings and larger gatherings.
Yongjoon, Choi
closed view of the automatic doors, creating a intimate windery cellar atmosphere
Arrival unfolds gradually. A curved entrance softens the transition from street to interior, while the first visible arch establishes the architectural language. A mirrored surface at the entry expands perceived depth and reflects movement and light, allowing the space to reveal itself progressively rather than all at once.
Yongjoon, Choi
mirrored surface by the entry, expanding the view of the cave.
The winery cave forms the architectural core. Conceived as a constructed passage rather than a singular room, it is composed of repeated archways that recall the rhythm of traditional wine cellars. These arches frame a sequence of spatial transitions, guiding visitors through layered zones of storage and display. Depth is not immediately revealed but perceived through movement, reinforcing the sense of procession.
Yongjoon, ChoiYongjoon, Choi
At the centre of the tasting hall, the bar operates as both spatial anchor and symbolic cellar. Formed as a curved, monolithic volume clad in richly toned timber, it houses the venue’s rare wines within a vertically layered display. Encased in glass and integrated into the structure, the collection is treated as an archive rather than inventory. Behind the bar, a hand-painted artwork by ARTPPL depicts a convivial wine scene, reinforcing the bar’s role as a place of ritual and exchange. The collaboration with ARTPPL extended to the brand identity — including the shield motif, custom furniture handles, and a brass floor emblem — embedding graphic language directly into architectural detal
Yongjoon, Choi
brass shield detailing
Yongjoon, Choi
central tasting bar
Yongjoon, Choi
artwork completed by ARTPPL
Above the bar, a mirrored ceiling plane extends the central axis and enhances spatial continuity. Lighting fixtures abstract classical ornament into simplified shield-like forms, reinforcing the dialogue between heritage and contemporary expression without resorting to literal historical references.
Yongjoon, ChoiYongjoon, Choi
Constrast in material palette between the cellar and bar
Material contrasts balance weight and warmth. Within the winery cave, brick and steel shelving establish a grounded, cellar-like foundation, offset by lighter-toned timber display shelves that soften the atmosphere and introduce visual rhythm. In the tasting hall and lounge, brick is intentionally omitted. Darker timber finishes and varied wood patterns create a warmer environment suited to tasting and lingering, while lighter wood elements maintain continuity with the cave. Flooring transitions from neutral-toned tile in the cave to timber-print tile in the lounge, subtly marking programmatic shifts while maintaining overall material cohesion.
Caption
Through its sequence of arches, disciplined material palette, and continuous spatial flow, Rabbit Hall frames wine culture as an architectural narrative — moving from cellar to table, from preservation to ritual.